As the co-founder of an SEO Consultancy, my biggest hurdle in business is finding more staff. Clients are lining up at our door, we have no trouble there, it's finding the staff to work with them that becomes the issue. This may not sound like the worst dilemma for a business to face, especially during the current global economic decline, but the causation is a matter of great concern to me as both an SEO and a businessman.
Ayima's company structure is such that only highly skilled SEOs make it through to our interview stage and yet even then, less than 5% meet our skill requirements. This isn't me being picky, misjudging characters or sourcing bad candidates - this is a knowledge pandemic that is spreading through our industry. We've started apprenticeship programs to teach eager candidates from the ground up, but this can take several years to generate the finished article.After looking back at our past 30 interview candidates, my opinion for the reason behind this issue may not be a popular one. I believe that celebrity SEOs, brands and blogs are feeding a generation of untested and poorly trained search marketers, who pass themselves off as SEO experts. I will of course explain my positioning…
No comments:
Post a Comment